As a recently ousted former double champion (12/13 & 13/14) of an overly competitive annual mini league, I’ve learned (the hard way) that keeping on top of the latest injury updates, suspensions and team selection news is key to success over the course of the season.
Despite the popularity of the phrase in recent years, content marketing is a topic many marketers still struggle to understand and utilise. According to the content marketing institute:
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
Many people don’t realise that search engines such as Google rank content differently on mobile devices than they do for desktop computers. Put simply, if your website isn’t usable via a mobile device, then it won’t rank as well in Google’s mobile search result pages. Furthermore, if you choose to go down the route of maintaining a separate mobile site (m.example.com), then you need to be sure to indicate the linkages between that site and your desktop site to avoid confusing search engine robots.
With this in mind, I recently put together a detailed guide to mobile SEO and the different structural options available, which you can read in full here.
I have been nominated as one of the Guardian's 'rising stars' in the small business awards
It’s been a busy few weeks in the online marketing world, but I’d like to thank my colleague Laura for nominating me for the Guardian’s ‘Rising star of 2014’ award, which is run by the Guardian small business team.
I recently contributed a post to one of the industry's leading blogs - Smart Insights
It’s been a while since I’ve updated the blog here, but May has been a very busy month! If you’d like to check out some of my latest ramblings, I recently contributed a post to one of the industry’s leading blogs – Smart Insights.
Earlier today I spent some time producing a beginners guide to running Ads on the Google Display Network.
The Google Display network provides advertisers with an estimated reach of over 90% of the worlds Internet users, and is comprised of websites who have signed up and accepted payment via Google in return for advertising space on their website pages.
It has been announced that Google have started penalising Rich Snippet spam.
Finally, it has been announced that Google have started penalising Rich Snippet spam. This has been an all too regular occurrence in the SERPs over the past year or so, as webmasters have increasingly looked to display artificial review markup for irrelevant pages on the websites they manage in the false hope that it will give them some kind of magical rankings boost.
There’s been a number of reports recently of Google author snippets disappearing in various search results pages. Indeed, Virante have already crafted a detailed post on the main developments over the past couple of weeks, to shed light on the trends that have been seen so far.