What is Content Marketing?

Despite the popularity of the phrase in recent years, content marketing is a topic many marketers still struggle to understand and utilise. According to the content marketing institute:

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

No comments
BenWhat is Content Marketing?
read more

A Guide to Mobile SEO

Many people don’t realise that search engines such as Google rank content differently on mobile devices than they do for desktop computers. Put simply, if your website isn’t usable via a mobile device, then it won’t rank as well in Google’s mobile search result pages. Furthermore, if you choose to go down the route of maintaining a separate mobile site (m.example.com), then you need to be sure to indicate the linkages between that site and your desktop site to avoid confusing search engine robots.

With this in mind, I recently put together a detailed guide to mobile SEO and the different structural options available, which you can read in full here.

No comments
BenA Guide to Mobile SEO
read more

Guardian Rising Star of 2014 Nomination

I have been nominated as one of the Guardian's 'rising stars' in the small business awards

It’s been a busy few weeks in the online marketing world, but I’d like to thank my colleague Laura for nominating me for the Guardian’s ‘Rising star of 2014’ award, which is run by the Guardian small business team.

No comments
BenGuardian Rising Star of 2014 Nomination
read more

Authorship Photo Appearance Limited by Google

Around a fortnight ago, Google's John Mueller announced Google were limiting the appearance of Google Author photos.

Around a fortnight ago, Google’s John Mueller announced Google were limiting the appearance of Google Author photos being shown in the search results pages, by removing the profile photo and circle count from their results pages.

No comments
BenAuthorship Photo Appearance Limited by Google
read more

I’m featured on Smart Insights

I recently contributed a post to one of the industry's leading blogs - Smart Insights

It’s been a while since I’ve updated the blog here, but May has been a very busy month!  If you’d like to check out some of my latest ramblings, I recently contributed a post to one of the industry’s leading blogs – Smart Insights.

No comments
BenI’m featured on Smart Insights
read more

Google Adwords Display Advertising

Earlier today I spent some time producing a beginners guide to running Ads on the Google Display Network.

The Google Display network provides advertisers with an estimated reach of over 90% of the worlds Internet users, and is comprised of websites who have signed up and accepted payment via Google in return for advertising space on their website pages.

No comments
BenGoogle Adwords Display Advertising
read more

Google starting to penalise rich snippet spam

It has been announced that Google have started penalising Rich Snippet spam.

Finally, it has been announced that Google have started penalising Rich Snippet spam. This has been an all too regular occurrence in the SERPs over the past year or so, as webmasters have increasingly looked to display artificial review markup for irrelevant pages on the websites they manage in the false hope that it will give them some kind of magical rankings boost.

No comments
BenGoogle starting to penalise rich snippet spam
read more

Google Authorship being scaled down

There’s been a number of reports recently of Google author snippets disappearing in various search results pages. Indeed, Virante have already crafted a detailed post on the main developments over the past couple of weeks, to shed light on the trends that have been seen so far.

No comments
BenGoogle Authorship being scaled down
read more